The Church Online: 5 Ways to Demonstrate Church Relevance

“Why do we have video production?”

“What’s the point of using cameras?”

“Streaming online is expensive, and less people attend in person. Why should we do it?”

These are the questions I received from the head of the live production team at a church I visited. We were taking a brief tour of their building. As he talked, we stepped into the video control room. The team seemed to be just going through the motions. They had a lot of gear but were not using much of it and seemed to be doing a very basic presentation.

I asked a volunteer how they were doing and what excites them about what they do for the church. The answer was not that exciting. As a matter of fact, the volunteer mentioned that he would rather serve on the missions’ team or a team that gave them a better opportunity to reach the lost and witness to others.

This was the problem! The team lacked vision.

I knew the Senior Pastor wanted to stream the services. He had invested in it and felt like it was something they needed to do, but his approach was like a technical addition to the church. The Senior Pastor and the head of Live Production needed to understand the vision behind web streaming. To be effective, they needed to set a vision.

The vision for web streaming is that those cameras in your auditorium are like missionaries. What they are capturing is beaming the gospel of Jesus Christ to the entire world.

While many technical volunteers are very shy, the web streaming ministry gives them an opportunity to…..

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Article written by David Leuschner